Building Up The Brand Of You

In this blog post my aim is to educate you and help you see a different side to promoting your network marketing company to start off with.

The Wrong Way

If you put yourself in your prospects shoes for a few minutes and think about how you would feel if you were on Facebook conducting your relationship building and networking and one of your 'friends' wrote the following on your wall.

"Brand new MLM business in Pre-Launch, get in now… visit www.brandnewprelaunchmlmbusiness.com/john_c and join now!"

If someone wrote that on my wall, I may go any take a quick look, but I wouldn't join the business under the person who just spammed on my wall. I'd delete the wall post and probably remove that person as a friend. If I was going to join the above business, I would search for someone who knew what they were talking about and knew what they were doing and join under them.

Also, if you drive traffic to your company's lead capture page and the prospect looks at the page and decides they are not interested and closes the page, then you've just lost that prospect forever. If your companies lead capture page/ sign up page is as bad at converting as most network marketing companies capture pages, then you'll be wasting your time and money on driving traffic to a very badly converting page.

The Right Way

Instead of sending traffic directly to a very informal company website with ZERO PERSONALITY, you drive traffic to your own personal website, blog, video page, facebook or myspace page and build up a relationship with that person.

You have to remember that there are thousands of MLM companies out there, all with the best products in the world (So they say)! BUT, there is ONLY ONE YOU!

You have the power to build relationships with other people, whereas network marketing companies DO NOT. If I get a recommendation to join a company from a complete stranger or a recommendation to join from someone I've watched on YouTube, read their blog and built up a relationship with, I know who's downline I'd join.

Also, if you are driving traffic to your blog site, you should have links to your Facebook, Myspace, Youtube and Twitter profiles on your blog which your visitors can go and visit. You've now increased the chances of that prospect making friends with you on one of the social networks by about 10 times!

BUT…

If you send them directly to a BORING COMPANY WEBSITE, then you risk the chance of losing them forever. 99% of the time, they won't just sign up to a business without knowing their upline and if they do, then they're probably the WRONG type of person to have in your downline anyway.

Where To Put Your Focus

My focus is always on building my own personal brand. The brand of Gavin Mountford. I've set up my blog, (which you're reading), my YouTube channel, Facebook profile, Myspace profile, Twitter account and many other smaller profiles which I drive traffic to and from.

I'm creating my own brand rather than advertising a specific company or setting up a website for a specific company. What happens if that company goes bust or vanishes? All your hard work has just gone down the pan.

You need to spend your advertising budget on building up the brand of you.

Imagine this…

For the last 2 years, you've been building up your own brand. You've got a highly respected blog and youtube video channel and receive hundreds if not thousands of visitors to your sites each day. You attract between 10 and 50 leads and prospects who are interested in building up a relationship with you and joining your business every day. You can filter out all the tire kickers and only sign up the serious prospects into which ever network marketing company you are with at the time.

Whereas, if you only focused on driving traffic to a specific company website and that company goes bust or vanishes, then in 2 years, you may be left with nothing.

Once you've built up the BRAND OF YOU, you can promote any network marketing company or product you'd like to. So, go build up YOUR BRAND.

Funded Proposal

Remember the Funded Proposal we talked about in the last few posts? If you are sending traffic directly to your network marketing company website and that person doesn't join your business, then you've just lost the money it cost you to send that visitor to the site.

But, if you are buying traffic and sending them to your funded proposal website, either Renegade University, Magnetic Sponsoring, or one of the other systems available then you increase your chances of capturing the lead and making a sale of one of the information products.

This helps to offset your advertising cost whilst you are generating leads.